Government - Ro2Media

MEDIA PLANNING, BUYING & DIGITAL MARKETING

SMARTER MEDIA. STRONGER IMPACT.

A full-service, data-driven media and marketing agency delivering measurable outcomes for public-sector, education, and mission-driven organizations. Integrated strategy, buying, creative, web, and analytics under one roof.

CORE COMPETENCIES

Strategic Media Planning & Buying

Integrated traditional + digital across TV, radio, OOH, print, CTV/OTT

Digital, Programmatic & Retail Media

Display, online video, paid social, SEM/PPC, retargeting (Amazon, Walmart Connect, Target Roundel, Kroger)

Public Awareness & Education Campaigns

Behavior-change and outreach messaging

Audience Research & Geo-Targeting

MRI-Simmons, Placer.ai, DMA / city / ZIP precision

Multicultural & Hispanic-Market Marketing

Bilingual strategy and creative

Website Design & Development

UX/UI, WordPress, Section 508 / WCAG accessibility, SEO

In-House Creative & Content Production

Video, motion graphics, OOH/digital billboard, bilingual; email, landing pages & lead generation

AI Optimization (AIO)

Brand visibility inside AI answer engines (ChatGPT, Perplexity, Google AI Overviews) via schema & entity optimization

Real-Time Analytics & Optimization

Looker Studio / Power BI dashboards, AI monitoring, marketing-mix modeling & incrementality testing

ADVERTISING · MEDIA BUYING · PROGRAMMATIC · RETAIL MEDIA · PAID SOCIAL SEM · OOH · BROADCAST · CTV/OTT · WEB DEV · VIDEO · AIO · EMAIL · ANALYTICS BILINGUAL

PAST PERFORMANCE HIGHLIGHTS

Tarrant Regional Water District

Public Sector · 10 yrs (2016-2026)

Annual multi-channel water-conservation awareness campaign (TV, radio, OOH, programmatic, social). Launched the “Wasting Water, Wasting Money” campaign; measurable behavior change in responsible water use.

City of Allen, Texas

Municipal Government

Custom municipal website design & development — accessibility-first (Section 508/WCAG), CMS, staff training and post-launch support.

Coppel Access / BanCoppel

Financial Services

Client acquisition growth in 7 months while reducing segmentation and retargeting.

+245%Client-acquisition lift

TechCU

Financial Services

Campaign delivered a 50.95% open rate (vs. 39.48% benchmark) and 8.04% CTR of 10,000+ verified contacts powering 150,000+ targeted emails.

50.95%Open rate

Avocados From Mexico

CPG · 11-yr partnership (2016-2026)

Brand ambassadors built, sales growth achieved across multicultural campaigns.

2xSales growth

100K+Brand ambassadors built

Ocean Spray · Reunion Tower

Retail / Tourism

Houston retail sales via geofencing.

+12%Engagement

+21%Web traffic YoY

“Verified client references — incl. Tarrant Regional Water District & Avocados From Mexico (rated ‘Exceeds Expectations’) — with contacts available on request.”

14 yrs

In business since 2011

10 yrs

Public-sector district (2016-2025)

$5M+

Largest client contract managed

+245%

Client-acquisition lift in 7 months

50.95%

Email open rate achieved (vs. 39.48% benchmark)

WHY RO2 MEDIA?

14 years of results; specialists in helping mid-size and public organizations outperform larger budgets with superior ROI
Proprietary AI — AdGuard AI campaign monitoring & AI lead-generation database (builds verified contact lists in real time)
Open-book procurement — clients access all vendor invoices; competitive quotes, proof-of-performance & reconciliation meet public-sector standards
24/7 live dashboards for full transparency on every KPI
Decade-long vendor relationships across Texas & the U.S. for premium inventory and below-market rates
One integrated team — strategy, buying, creative, web & analytics in-house

COMPANY DATA

LEGAL NAME & ADDRESS Ro Two Media LLC · 409 N. Houston St, Suite 700, Dallas, TX 75202

BUSINESS DESCRIPTION Full-service media planning, buying & digital marketing agency founded in 2011, serving government, education, CPG, retail, tourism & financial-services clients across Texas and nationally.

SOCIO-ECONOMIC CERTIFICATION Texas HUB (Historically Underutilized Business) #1272168375800

NAICS CODES (verify / set primary) 541810 Advertising Agencies · 541830 Media Buying · 541850 Outdoor/Display · 541613 Marketing Consulting · 541511 Custom Computer Programming · 541512 Computer Systems Design · 541519 Other Computer Related Services · 541430 Graphic Design · 541890 Other Advertising Services

UNIQUE IDENTIFIERS UEI: M9JTPG8Y4FE6 CAGE Code: 7UG83 SAM.gov: Active Registration

ACCEPTS Purchase Orders

LET'S DRIVE REAL RESULTS TOGETHER.

Schedule a consultation to learn how Ro2 Media can deliver measurable impact for your organization.

POINT OF CONTACT

Rodrigo Vallejo, CEO

business@rotwomedia.com

(214) 693-3148

UEI: M9JTPG8Y4FE6 CAGE Code: 7UG83 SAM.gov: Active Registration Location: Dallas, Texas